IGA’s Christmas campaign is a Quebec tradition. For several years the IGA, the grocery, has created touching small mini movies for Christmas. It has been something I wanted to do for a long time and finally got a chance to realize with this short animation film/commercial. I worked with Fabien Fulchiron who took care of most of the technical aspects while I mostly concentrated on storytelling, cameras, performances and art direction. It was a great experience which hopefully will lead to more in future years.

A more detailed breakdown can be found on Behance here

Production house: Tonic DnA

Client: IGA
Agency: Sid Lee
Directors: Kun Chang, Fabien Fulchiron
Executive Producer: Stefanie Bitton
Senior Producer: Frédérique Parenteau
Project Manager: Stefen Lamontagne-Cumifor
Production Coordinator: Fanny Desseaux
Creative Designer: Jay Mark Caplan
Storyboards: David Rémy Goldstyn, Ana Eskildsen, Michelle McKelvey-Faucher
Mounting: Marc-Andre Bourgoin & Nadim Chartouni
Concept Artist: Pedro Conti, Lisandre Theriault-Brunet,
Character Design: Isabella Ceravolo, Michaël Renaud,
Environment design: Cindy Foucault, Phoebe Mao
3D Supervisor: Fabien Fulchiron
Character Design & Development: Flooul Animation
Character Modeling: Pedro Conti, Gustavo Ramos, Lincoln Horita
Character Rigging:
Modeling environments: Fabien Fulchiron, Lisandre Thériault-Brunet, Ariane Ouimet
Texture & Lighting: Fabien Fulchiron, Lisandre Thériault-Brunet, Ariane Ouimet, Maxime Pelletier
Animation Supervisor: Wiley Townsend
Layout and Posing: Cindy Foucault
3D Animators: Cindy Foucault, Gabriel Fazzioni, Wiley Townsend
3D Animation:
Project Manager: Ana Fino
Animation Coordinator: Miguel Madaíl de Freitas
3D Animators: Ahmed Adel; David Omair Fuertes Martin; Gabriel Garcia Poignet
Matte Painting: Michael Renaud
Compositing Supervisor: Marc-André Bourgoin
Compositing: Marta Grasso, Marc-André Bourgoin
Motion Design: Alien Ma
Colorist: Benoît Côté